Will МВІАКОР

With a distinguished career that seamlesly blends his expertise in business, sports and deep connection to Africa,
Will Mbiakop stands as a paradigm of doing business with purpose, impact a n d sustainable innovation.
Currently he is the CEO of AMW, founder and and investor. AMW is a strategic advisory firm focusing ment. ASCI delivers research and publications, capacity sports a n d entertainment ecosystem in Africa.
Executive Chairman of the African Sports a n d Creative Institute (ASCI)
on sports monetization, sports for development, a n d invest-
building programs and events, contributing to uplifting the
Previously, as head of Business Development for NBA Africa for about a decade, Mbiakop was instrumental in the
growth of the NBA o n the continent, spearheading a t e a m that contributed t o 70% of t h e organisation’s revenue,
cultivating innovative partnerships with top public and private organisations like MTN, GE, OCP, AfDB, AFD.
Prior to his tenure with the NBA, Mbiakop founded AMW Consulting, which emerged as a force in sports marketing,
media, sports tourism, a n d events, earning acclaim a s the sports business nexus of the Middle East a n d Africa.
As speaker, conference curator, moderator, his
insights o n sports business a n d cultural creative industries,
h a v e b e e n f e a t u r e d o n CNN, CNBC, Bloomberg, France24,
Africa24, the AfreximBank Sports symposium, World Bank
annual meetings, OECD Africa Forum and more.
H e launched t h e « Millions o f Wins f o r t h e Planet » t o
combat climate change through sports, i n Africa and
serves a s a Director o n t h e B o a r d o f t h e G r e a t G r e e n Wall
of Africa Foundation, further testament to his multifaceted
expertise a n d dedication t o sustainable d e v e l o p m e n t .
As a n a c c o m p l i s h e d a t h l e t e himself, Mbiakop i s a s t a u n c h
advocate for leveraging t h e sports a n d cultural & creative
industries to address Africa’s pressing challenges e.g.
demographic, socio-economic a n d climate change.
He is an MBA graduate with Merit from the Manchester
Business School a n d published author of 2 pioneering
books in French and English: « Africa Sports Indus-
try: Understanding the Game » « Economie du
Sport en Afrique ».
A proud African with heritage rooted in C a m e r o o n   a n d Morocco, Mbiakop has lived i n Yaounde, London, Dubai, Paris
a n d currently resides i n Johannesburg,
South Africa